Audit
Find the issues holding the site back.
- Technical crawl and manual site check
- Broken links, redirects and missing pages
- Titles, headings and SEO gaps
- Clear priority list
Website audits & ecommerce fixes
Find and fix the website issues quietly costing your shop sales.
I help small retailers and product-led businesses spot the issues that customers and Google run into — broken links, redirects, missing page titles, weak product pages, messy categories and basic SEO gaps.
What I can help with
Small website fixes. Bigger ecommerce clean-ups when needed.
Most jobs start with a quick crawl and manual review. From there, I can fix the technical issues, clean up product pages, or help organise the wider ecommerce setup if the site needs more than a tidy-up.
Fix
Clean up the problems that matter.
- Redirects, page titles and descriptions
- Product page cleanup and trust signals
- Collection routing and internal link fixes
- Basic ecommerce SEO fixes
Improve
Make the shop easier to use and manage.
- Product and category structure
- Variant and duplicate-product cleanup
- POS vs online product logic
- Ecommerce setup when needed
Store clarity
Less confusion. More useful data.
This section can become your “why it matters” block: Google Analytics, Search Console, crawl findings, before/after numbers or research-backed points.
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Broken links and old pages send customers in circles
Broken links and old pages send customers in circles
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Thin product pages make it harder to trust the offer
Thin product pages make it harder to trust the offer
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Mixed collection routes confuse shoppers and Google
Mixed collection routes confuse shoppers and Google
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Analytics data gets ignored because the basics are messy
Analytics data gets ignored because the basics are messy
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audit score
✓ Links
✓ Meta
✓ Speed
✓
Clearer routes from landing page to product page
Clearer routes from landing page to product page
✓
Easier tracking of redirects, missing pages and SEO gaps
Easier tracking of redirects, missing pages and SEO gaps
✓
Better product information for buying decisions
Better product information for buying decisions
✓
A practical fix list the owner can understand
A practical fix list the owner can understand
The tools behind every audit
About
Built for retailers who need practical Ecommerce support.
I help small retailers and product-led businesses identify and fix the website issues that affect customer trust, search visibility and online sales. My experience comes from working hands-on with a live Shopify store for a stock-heavy supplier, covering product structure, collections, redirects, SEO clean-up, POS/store issues and customer journeys
Practical fixesClear checks, plain-English explanations and a focused list of improvements.
Retail focusedBuilt around real stock, real products and the day-to-day pressure of running a shop.
Audit ledStart by finding what matters most, then fix the issues in a sensible order.
Lets work together
Let’s talk about what your shop needs next.
Whether it is a quick technical clean-up, product page improvements, catalogue structure, Shopify support or getting more of your range online, we can start with a simple conversation and work out the most useful next step.
Tip: Useful for independent retailers, Shopify stores, showrooms, trade counters and product-led businesses.