I work on live ecommerce
Managing an active Shopify store keeps the focus on search, merchandising, customer journeys and ongoing improvement.
View ecommerce work About VarleyLabs
Websites built with real business experience behind them.
I'm Sergie — I run VarleyLabs in Brighouse, West Yorkshire. I build websites for local businesses and manage ecommerce and digital for Home Improvement Supplies, a VarleyLabs client.
Why it's different
Commercial experience, applied to web design.
The work goes beyond launch day, so decisions are shaped by what customers can find, understand and act on.
Customer-first decisions
The structure is based on what customers need to understand before they call, visit or enquire.
Built on solid foundations
Clear structure, mobile usability and the technical essentials are handled from the start.
How it works
Straightforward to work with, start to finish.
Simple scope, clear decisions and support when you need it.
You deal directly with me
From the first message to launch, you work with me directly.
Clear decisions
I explain what matters, what can wait and why the site is structured the way it is.
Honest about what you need
Start with what the business needs now; add more only when it becomes useful.
Support after launch
I can stay involved after launch as the website and business develop.
Thinking about a website for your business?
Tell me what you do and what you want the website to achieve. I’ll recommend the right starting point.